When considering the sale of your home, it’s tempting to prioritise the agent’s commission in the decision-making process. However, selecting an agent should be about more than just the cost—it’s about finding someone who truly understands the intricacies of selling a property and the current market in order to deliver the best result. Let’s delve into how to choose the right agent for selling your home.
Be aware of the different commission structures agents charge for selling your home. If an agent has the low fee, compared to other agents, it’s important to check out their marketing strategy, advertising schedule and what type of advertising is FREE or what the cost might be to have extra’s like a property video, virtual tour, floorplans, drone photo’s, night photo’s etc. Some agents may even propose a tiered rate, where you pay more if the property sells for a higher price than initially anticipated. What ever the agents charge for selling your home you need to make sure that you’re getting real value for the fee you’re going to pay because there’s no sense in selling with an agent who has a higher fee, when another agent with a lower fee will provide the same or better advertising and marketing – making the right choice will put thousands in your bank account and not the agents.
Look for the whole package in an agent. Beyond commission, they play a pivotal role in selling your home. Seek someone motivated, well-acquainted with your local area, and who has the knowledge, experience and expertise to achieve a premium price for you. During the interview process, discuss their marketing and advertising strategy and find out who the buyer might be for your home. A reliable agent will be transparent about the expected price and time your property might spend on the market.
A comprehensive agent contributes to the entire sales process. They offer suggestions for pre-sale improvements that can enhance your property’s value. They share feedback from potential buyers after inspections and maintain open communication. Post-sale, they ensure your satisfaction with the outcome and the overall process.
Effective marketing is a hallmark of a good real estate agent. They grasp the importance of technology in property marketing and invest appropriately in advertising strategies. This might include features like video walk-throughs or 360-degree 3D modelling to showcase your property. The goal is to tailor the marketing strategy to help you achieve your desired price within a reasonable timeframe.
Rather than fixating solely on the commission, prioritise an agent based on their holistic approach to selling your home and their commitment to supporting you throughout the entire sales process.
Related reading: 5 questions to ask when finding a real estate agent
Thanks for reading. Wishing you a successful day.
Cheers Matt
Chat with me your local real estate agent in Tauranga City on 0274 951 536
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