How the Best Real Estate Agents are using technology to sell homes

Matt Wineera, AREINZ
Matt Wineera, AREINZ
Published on June 30, 2019

Every Real Estate Agent knows that house hunting can be a gruelling and time-consuming process for both vendors and buyers. Fortunately, there are new and interesting technologies cropping up every day, that are helping Real Estate Agents and salespeople get house hunters into their dream homes – and quick.

Serious buyers tell us there’s nothing worse than turning up to an open home, to find the place isn’t anything like they’d expected. A clear, detailed and honest listing goes a long way in ensuring that the right buyers are turning up at open home viewings.

Here are four technology solutions to help the Real Estate Agent build a first-rate listing for their vendors.

If a picture is worth a thousand words, a video is worth ten thousand

jamesmarkosborne / Pixabay

While video would hardly top the list of the newest and most innovative real estate tech on the market, it’s surprisingly under-utilised by many salespeople. A walk-through video injects movement, life and emotion to a property listing. It’s easier for buyers to picture the layout and scale of a home, and better understand how the place may fit their needs. It also offers the agent, an opportunity to step in front of the camera to showcase their personality and build their brand, helping them connect with buyers and sellers at a personal level.  And remember, making a video slideshow of the still images of a property doesn’t count.

It’s virtually sold

With a 3D virtual tour, potential buyers can comfortably explore a property without setting foot outside their own front door. Like a video, a 3D tour gives house hunters a better idea of the layout, size and interior design of a home but, unlike video, a 3D virtual tour puts the buyer in the driver’s seat. They can explore square meter by square meter (or should we say square pixel?) of a property at their own pace, in their own time. It allows those detail-oriented buyers to take time to picture where their own furniture could go or what redecorating they’d do, without the stress and time-pressures that may come at a 20 minute open home visit. A 3D virtual tour is also understandably a game changer for new developments, such as apartments or off-the-plan homes, where buyers can’t physically walk through the place they are looking to purchase.

Drone

Drone on and on about it

Many real estate photographers also offer drone photography. This is particularly helpful when regular images fail to capture the full breadth of what the property has to offer – for example, a dairy farm or lifestyle property.  A property with many unique features also benefits. Imagine a drone image that can capture everything from the tennis court and swimming pool, to the horse stables and paddock of friendly llamas. Even a “regular” home in a prime location can benefit from a drone image, to show off that park, beach, lake or mountain range next door.  Drone photography can also have privacy implications for neighbouring properties, so be sure to ask the photographer about this.

Dial it up with Diakrit

Diakrit offers real estate agents a range of high-tech property solutions, such as D-Furnish, a software that lets customers decorate, plan and mentally “move in” to their new dream home online, or D-Style, where users can paint walls, change floor colouring and get a feel for the potential opportunities to improve the home. They offer everything from virtual reality walk-throughs to flythrough animations, that serve as ‘fuel for the imagination’ for potential buyers. 

Do you have a question on the local Real Estate market, or should you spend money on a renovation of your home before you sell, just call Matt Wineera on 0274 951 536 who is always on hand to answer your query.

Work with Matt Wineera who lists and sells in the Tauranga, Mount Maunganui and Papamoa areas.

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