While the real estate agent’s commission might be top of your mind when you’re looking to sell your home for the highest amount possible, it shouldn’t be the reason you choose an agent. A lot goes into selling a home and no one understands that process better than a real estate agent. So, how do you choose an agent to sell your home?

Discount commissions could mean cut corners

The saying ‘you get what you pay for’ is relevant when it comes to choosing a real estate agent. Those who discount their commission might be saving the money by cutting corners in the process of selling your home. For example, a smaller commission fee can sometimes mean additional costs further down the line for advertising services. Some real estate agents may also offer a tiered rate instead of a fixed commission which means you’ll pay more if they achieve a higher asking price than anticipated. 

The whole package

A real estate agent is worth more than their commission. It’s their job to sell your home after all. That’s why it’s important to look for someone who offers you the whole package. They’re someone who is motivated, understands your local area and can demonstrate a record of sales. When interviewing potential agents, you should discuss their marketing approach and if they have a network of prospective buyers. A great agent will be honest in response to your expectations of price and the time your property will spend on the market. 

A real estate agent who provides the whole package will help you throughout the entire sales process by suggesting pre-sale improvements to your home that can increase the price it sells for. They’ll also share feedback from prospective buyers following inspections. They’ll also maintain communication and provide after-sales care, keeping in touch to make sure you’re satisfied with the outcome and how everything was conducted. 

Skilful marketing 

Good real estate agents know how to market a property to interested buyers. They understand the power of technology and how much should be invested in an advertising strategy. The marketing strategy may include video walk-throughs or 360 degree 3D modelling of your home. What is included in your strategy and the amount spent are designed to help you achieve your desired price in a reasonable timeframe. 

Instead of focusing on the commission, choose a real estate agent based on overall approach to selling your home and supporting you through the sales process.

If you have a question on the local Real Estate market, or should you spend money on a renovation of your home before you sell, or how to find a mortgage broker, or any information about a local area, just call Matt Wineera on 0274 951 536 who is always on hand to answer your query.

Work with Matt Wineera who lists and sells in the Tauranga, Mount Maunganui and Papamoa areas.

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Matt continually achieves great results for Home Owners through his negotiation skills and vast real estate experience, knowledge and expertise.

Matt is very passionate about real estate and loves being at the coal face.

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